With Global Girl, my philosophy is to create products that meet three core values - they are safe, they are effective, and they are as natural as possible.
#1 - Safe
Before using an ingredient I make sure that it's safe by checking the EWG Skin Deep Database which ranks ingredients commonly used in beauty products.
The FDA does not regulate beauty or personal care products. Both of these industries are self-regulating which means the industry has established a set of standards called Good Manufacturing Practices (GMP) to govern how products should be produced. Global Girl adheres to GMP for everything we produce.
Formulating is both Art and Science. Science says that when you add water or water-containing ingredients to a formula you introduce the potential for mold, bacteria, and fungus to grow and you MUST include a preservative to the formula. No exceptions. It's just not safe. Only water-free formulations like my Shea Body Butters and soaps don't need to be preserved. Creams and lotions must include a preservative to be safe. Click here to learn more about the preservative I use.
#2 - Effective
Once the safety issue has been addressed the next goal is to formulate products that are effective and work well for our skin. Key to this researching and sourcing each botanical ingredient and it's benefits.
#3 - As Natural As Possible
There is no officially accepted definition of what a natural product is. Each brand can define it how they wish. For Global Girl, natural means formulating products with plant-based ingredients and limiting synthetic ingredients wherever possible. The exceptions to this rule are when non-botanical ingredients are needed for safety or effectiveness reasons (see #1 and #2).
My Philosophy on Wellness > Do Something - Not Everything
For most of us it's really hard to adopt a 100% clean lifestyle and only consume organic, all-natural products and foods. Cost is often a factor but also effectiveness. An organic, all-natural deodorant made with baking soda won't work for my friend Tracy who sweats a whole lot and is irritated by baking soda. For Tracy, an off-the-shelf big brand anti-perspirant is the best choice.
The best path I've found is to take it one step at a time. Making a single decision to make one healthier, more natural choice in what I consume means that I'm living a healthier life than I was the day before. For my friend Tracy this means using the off-the-shelf anti-perspirant but buying only organic meat. It will probably mean something different for you and that's okay!